Marketing Portfolio
Collected here is my work in multiple different facets of marketing. I learned about social media marketing, promotion, event planning, strategic analysis, consumer behavior, and many other marketing skills while getting my Bachelors Degree in Business Administration, Marketing and Logistics from California State University, Fresno.
Social Media Management and Production
Working for a local boardgame bar, I was able to run a six-week social media campaign. With overall reach as the main KPI the client was looking for, I worked to create a line of short-form boardgame tutorials to draw viewers into the brand. The campaign was a success with 11,000 views across three different platforms, as well as garnering many positive comments. I learned how to best utilize video creation and social media to allow a business to grow in key areas.
Event Planning and Coordination
While working with a local non-profit set up to boost up small businesses in Old Town Clovis, I was able to volunteer and help set up their Spring Wine Walk. I led meetings with key event organizers where we set up ideas for entertainment and layout as well as helping with vendor support. I got to learn by seeing the process from start to end, setting up the last booths and being able to attend the public event. I learned valuable skills in team coordination and managing ideas into tangible results.
Marketing Certifications and Accolades
Here are the marketing certifications over the course of my marketing work as I gained my Bachelors Degree from CSU Fresno.
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From my Social Media Marketing class, I gained platform proficiency certificates from Hootsuite, an industry leader in social media management. I also was awarded Best Campaign from my Promotions Mix professor, Dr. Monique Bell, for my campaign to help a local lounge expand into a new location.
